Has traditional marketing lost its ground?

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Marketing refers to any measures taken by a brand to attract an audience to its goods or services via a high-quality message. Marketing’s long-term goal is to demonstrate product value, establish brand loyalty, and eventually increase sales by delivering unique value to prospects and consumers through content. Both traditional and digital practices share similar objectives, i.e. creating brand awareness in the market. 

With the evolution of digital technology, digital marketing continues to advance as well. It includes websites, social media platforms, YouTube videos, banner ads and much more. The wide range of access options available increased the popularity of the online newspaper.

Traditional marketing is not being eliminated; rather, it is integrating with digital marketing. It is the new happening media in which 60% of people are present, but TV commercials are becoming more popular, and the majority of them are promoted on social media and vice versa. Traditional marketing has become less popular nowadays yet, it is here to stay till magazines, newspapers and television are surrounding our world. 

Traditional marketing has a long history and has evolved into what it is now – digital marketing. However, it is necessary for marketers to remember that traditional advertising is not extinct. If you’re wondering why traditional marketing doesn’t work anymore, here are some good reasons:

  1. Cost and speed: Traditional marketing is an expensive and time consuming process. For small businesses it is not easy to afford traditional marketing. Picking digital marketing as the primary advertising channel for smaller firms might be justified in terms of expense.
  1. Communication in digital and traditional marketing: Communication is one way in traditional marketing where the audience and clients do not have the chance to respond directly to the advertisement. Digital marketing, on the other hand, offers a multi-directional approach in which the brand actively communicates with the audience and clients in a real conversation.
  1. Measurable:  Obtaining real-time results is quite tough in traditional marketing because it is hard to know how many people heard your radio commercials or read your newspaper ad. But with digital marketing you can quickly determine how many times your message was displayed and clicked by using various methods. It is also possible to determine which web pages were viewed the most and how long visitors stayed on your website.
  1. Availability: Digital marketers vary in multiple shifts so that they can respond to their audience’s questions or feedback at any time. Traditional marketing, on the other hand, cannot be considered to be effective. Traditional marketing responses occur during working hours. The ability to respond quickly in digital marketing is an advantage in and of itself.

Irrespective of what type of marketing a brand decides to use, the most significant aspect for all brands to consider is their audience. Brands must understand their audience and target them using the most appropriate approaches.

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