Category Blogs

Has traditional marketing lost its ground?

Marketing refers to any measures taken by a brand to attract an audience to its goods or services via a high-quality message. Marketing’s long-term goal is to demonstrate product value, establish brand loyalty, and eventually increase sales by delivering unique…

Building Brand Value Or Sustainability?

The Public Relations (PR) industry has been a premier field in terms of opportunities and growth, over the past few decades. The shift to digital platforms from the mid-2000s has only pushed the industry forward and broadened its horizons. But…